Will you be celebrating your Online Sales with Champagne this New Year?

The holiday season is upon us and many eCommerce store owners will be rubbing their hands together, while boldly expecting a bumper few weeks of business, followed by expensive champagne at New Year. The fact of the matter is that like in the three dimensional world, not all online businesses can expect to be successful.

I share my office at Gproxy Design with two of our SEO consultants; they are a strange pair who gets a little over excited about things like Pay Per Click campaigns, search engine optimization and click through rates. I will never be an expert in this area and must confess that much of the time they seem to be speaking in riddles.

Two very valuable lessons that I have learned from these guys are firstly that you can have a beautiful shop, but nobody will visit if they don’t know where it is. The second lesson I have learned is that building a successful online presence takes time and effort.

If by the New Year you are looking back on this holiday period feeling confused, with a glass of water in your hand and nothing but regrets, then you might consider taking the time to consult the two strange guys from across my office. They would be happy to discuss building an SEO strategy for the success of your website throughout 2010 and give you the opportunity to purchase a magnum of celebratory champagne come New Year 2011.

Why not click here to check out their services or contact them directly by clicking here or by calling 1-800-814-4761.

Gproxy Design Launch Tiger Direct Flowers NetSuite Ecommerce Store.

Gproxy Design is proud to announce that we have recently launched another ecommerce store on the NetSuite platform. The Tiger Direct Flowers web store becomes the latest in a list of over 250 successfully completed, custom designed NetSuite web stores in Gproxy Designs portfolio.

Vistaflor is a company with over 40 years experience in the flower industry, their new online store allows visitors to choose from a range of unique hand harvested bouquets that are shipped directly from the Vistaflor farms. This means that each customer receives a high quality, fresh and appealing product at an affordable price.

The website contains some interesting features that include a scrolling featured items section on the home page and a special calendar for selecting delivery dates that was developed in-house by Gproxy Designs experienced team of developers.

Upon competition of the project, the team at Vistaflor commented that they were particularly pleased with the designs delivered, the functionality and the quality of service provided by their Gproxy Design Project manager.

For more information about Gproxy Design, click here or call one of our helpful consultants on 1-800-814-4761.

Gproxy Design is Proud to announce 24-7 INtouch as a New Partner

At Gproxy Design we are not only focused on providing the best possible web design services, but also on building a network of industry leading partners who can help us by offering additional high quality services to our clients.

The latest company to join our growing family of best of breed partners is the award winning 24-7 INtouch.

24-7 INtouch is a leading contact center that provides practical and value-driven multichannel outsourcing solutions across various industries. Aligning the best people, process, and technology in the industry, 24-7 INtouch offers clients a complete contact center solution that adds direct value to their bottom line through service excellence. The company’s primary service offerings are inbound sales, customer care and web-based solutions such as Live Web Chat. 24-7 INtouch services leading brands in both SMB and Enterprise divisions, representing the automotive, retail, financial services, e-commerce, utilities, travel and leisure, healthcare, and food and restaurant industries.

If you would like to learn more about Gproxy Design, why not visit our website at www.gproxy.com, click here to request more information or call one of our consultants today on 1-800-814–4761.

Black Friday and Cyber Monday – is your eCommerce store taking full advantage?

These two important dates that any eCommerce business owner needs to mark in their diaries fall on Friday November 27th and Monday November 30th this year.

Even though industry projections suggest a drop in overall sales from previous years, it is still a great idea to think about what you are doing in order to turn the increased number of online browsers into shoppers.

This is a good window of opportunity not only for attracting sales through amazing deals, but for attracting future/regular customers as well.

Ask yourself the following questions to find out if you are ready:

• Are you taking advantage of the all of the functionality on offer within your NetSuite eCommerce store?
• Have you prepared the discounts that to all the products you wish to promote?
• Have you started to build the anticipation? If you can get people taking a look at what you have to offer, making plans to spend their money with you and even talking about your offers now, then you are on to a winner. Use your blog and social media such as Twitter and Facebook to help promote your store ahead of the game.
• Are you using your related items functionality in order help boost the average spends of the shoppers visiting your store?
• Think about getting custom functionality or specially designed home page flash banners to help attract customers and enhance the shopping experience.

It is still not too late to make a difference, if you would like to get some professional advice about how to enhance your website why not call us at Gproxy Design on 1-800-814-4761 or click here and fill out a contact form so that we can call you back. We will be very happy to hear from you!

Is your eCommerce Store Search Engine Optimized? – A 15 Question check list.

Here is a list for anyone wanting to optimize their NetSuite eCommerce store for the search engines.

If the answer is “NO” to any of the following questions, then you aren’t doing everything you can to maximize your websites potential within search engine rankings.

1. Are the keywords you are targeting relevant and popular with searchers?
2. Do your page titles lead with your targeted keywords?
3. Does your site employ H1 heading tags for content titles?
4. Is your body copy sufficiently long (e.g. 250 words) and keyword-rich?
5. Does the hyperlink text pointing to various pages within your site include the keywords for those pages?
6. If you must have graphical navigation, do those graphics have descriptive and keyword-rich ALT attributes that are useful for both humans and search engines?
7. Do you employ text links from your home page to your most important secondary pages?
8. Does your web site have a site map with text links?
9. Do the URLs of your dynamic (database driven) pages look simple and static?
10. Does your site have a flat directory structure?
11. Do your home page and other key pages of your site have high enough PageRank scores (at least 5 out of 10)?
12. Is your site listed in Open Directory?
13. Do your pages have keyword-rich meta descriptions with a compelling call to action?
14. Does your site have a custom error page?
15. Do your filenames and directory names include targeted keywords?

If you have gone through this list, found that some of your answers are “NO” and would like some help in turning those answers into a “YES” – then why not contact us at consulting@gproxy.com or click here to visit our web site and learn more about the SEO consulting services on offer from Gproxy Design.

Are you relating items?

Research has shown that one of the best ways to increase average order value and sales is to use some form of related items functionality.

Some of the statistics involved from use of this strategy are staggering; one recent survey by MyBuys Inc. suggested an average conversion rate increase of more than 900% for related products. This result was not generated canvassing one or two selected clients, but a cross section of 130 MyBuys retail clients.

At Gproxy Design we offer custom designed websites that take advantage of key out-of-the-box NetSuite functionalities such as Related items and Co-related items in order to help boost sales.

The Related items functionality allows our clients to recommend specific products related to the items their clients are interested in. Using this tool can help boost sales for specific product lines within your store.


Example from www.amritasingh.com

The Co-related items functionality is even more intuitive as it calculates which items to recommend to each customer based on the shopping habits of previous shoppers when buying the same item. This is a great way to increase the average spend of your shoppers through each transaction.

At Gproxy Design we have taken things a step further by partnering with MyBuys Inc. These guys are market leaders when it comes to matching shoppers desires with a websites products and then converting that into sales. Their unique approach takes into account each shopper’s habits and history and generates a suggestion of the best possible products to buy.

If you would like to learn more about improving conversion rates, increasing the average spend of your shoppers and driving more traffic to your website, then why not call a Gproxy Sales Consultant on 1-800-814-4761 or click here to ask for some advice.

Good News for the Economy is Great News for eCommerce.

The economic results released today may put a smile on the faces of many people. The results I am referring to are for the economic growth for the 3rd quarter of this year. The US governments’ figures point to a 3.5% growth in GDP (Gross Domestic Product) and therefore some strong signs that the worst economic crisis in living memory may be starting to come to an end.

Source: money.cnn.com

The eCommerce industry has been hit by the recession like other industries, but maybe to a lesser extent. Now is the right time for online businesses to take advantage and grasp on to any glimmer of hope that these latest results provide.

Many economists are keen to point out that unemployment is still high and the USA won’t be clear of recession until sometime next year. But my understanding is that the best way to get out of a recession is to encourage consumer confidence and spending.

As an online retailer, you can help the economy and help yourself by taking advantage of the best online sales strategies, eCommerce consulting services and eCommerce store functionalities that are available to you.

The holidays are just around the corner; consumer confidence is starting to rise, is your eCommerce store ready to take advantage?

For more information on improving your eCommerce store, please call 1-800-814-4761, email
info@gproxy.com or click here to visit the website of Gproxy Design and learn more about how we can help.